Affiliate Program Checklist:

How Does Your Current Affiliate Program Measure Up?

Use the checklist below to take a look at the things that might be wrong with your current business model. Really look for the broken, old items and the areas in need of repair. This will give you a great to-do list in looking for the revenue-generating Affiliate Program that youre looking for. Need help, get a FREE ROI Consultation from The Langston Group.

HERE'S WHAT'S WRONG:

STRATEGY

I didn't really research affiliate marketing, I just jumped in and signed up

I'm not actively involved in the affiliate marketing network

I have never attended an affiliate focus group

I'm not sure how my affiliate program fits into my overall marketing strategy

My current affiliate program tracks only online sales if that

I have a part time affiliate manager who gets to me when he/she can

I don't have a dedicated affiliate manager

SITE/SALES STRATEGY

The current sites I work with have less than a 2% conversion rate

My clients dont understand the value proposition of the site

The current sites I work with are not user-friendly

The current sites I work with do not have a professional look

It takes them over 24 hours to return sales calls and email messages

They do not offer a phone number to their sites

They do not have their postal address on their sites

AFFILIATE-VIEWED AREAS

I don't have promo page that sells prospective affiliates on joining our program

My affiliate program promo page doesnt list my commission rate

My affiliate program promo page doesnt list contact information for our affiliate manager

My affiliate program promo page doesnt have examples of marketing material we offer

After signing up, my new affiliates do not receive any follow emails from anyone

After signing up, my new affiliates do not receive a phone call from anyone

COMMISSIONS

My commission information is difficult to get

My commission checks are always late

My commissions could be higher

I dont have 24/7 access to my sales and commission status

COMPETITION

I don't know what our competitors are offering

My sites competitors are paying higher commissions

My sites competitors are offering longer tracking durations

My sites competitors convert traffic into sales better than we do

COMMUNICATION/MOTIVATION

I do not receive further training or information

I do not have a follow-up plan for affiliates after they sign up

I do not have a process to take affiliate inquiries by phone

I do not call affiliates to ask for better placement on their sites

I never ask my affiliates what I can do to help them

I dont offer special contests or promotions to motivate my affiliates

MARKETING MATERIAL

I only offer a text link and a banner or two

I havent reviewed my marketing material in quite some time

I still offer marketing material that has old info, prices and content

I don't offer specific product links

I don't have a web site

I don't offer direct links to my/our site

I don't know which items are working and which are not