Are you marketing your wisdom?
Greg Langston
As coaches and consultants we can assume that few are willing to pay us for our basic ideas. In many cases, the opposite will be true. The skills and tools you have developed over the years through trial and error give you an advantage that most people cannot duplicate. While you might assume that everyone knows how to set clear goals or solve a personal or professional dilemma in a logical fashion you'd be wrong. In fact, only a very small people know how to effectively set goals and measure their progress. The same could be said for using a computer, making an excellent presentation, using good listening skills etc. There will always be a market for people who have developed mastery in a particular area. Think about what you really know well. You'd be surprised to know that some people want (and are willing to pay) to learn what you take for granted. Look at the skills you use every day. Many of those are the basis for training products you can create.
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